What is SFA (Objectives of SFA)

 SFA is an abbreviation for "Sales Force Automation", which means "Sales Force Support System". SFA is an abbreviation for "Sales Force Automation," which is a system that supports the sales activities of https://slimtime.co.jp/  a sales force (sales force) by utilizing a system.

Since SFA is a "system to support sales activities," it must support the sales organization in achieving its goals. In other words, the purpose of SFA is to "increase the efficiency and performance of sales activities and maximize sales and profits.

In addition, SFA has the following functions.

Schedule management

TODO and task management

Alert function

Activity reports such as daily, weekly, and monthly reports

Quotation and invoice creation


Analysis and aggregate reports, etc.

The benefits of SFA include the following

Visualization of sales activities

Sales activities can be standardized.

Sales activities can be streamlined.

If you do not use SFA, you run the risk of falling behind your competitors in the future.

SFA is becoming an indispensable tool regardless of the size of the company or the type of industry or business, but just introducing SFA does not mean that sales and profits will improve.

However, simply introducing SFA does not necessarily improve sales and profits. It is necessary to properly compare and select the product that your company needs.

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